A former daily journalist on the Evening Post and later the Northern Advocate in Northland, Iain moved into a career in public relations in the 1980s. With Fran Wilde he was part of a team which won a TVNZ Marketing award for a Westpac Stadium membership campaign. He has worked for a wide range of large and small organisations during his marketing and PR career, with some significant outcomes. In 2014 Iain identified a new pathway for helping young, fit and work ready New Zealanders transition from the benefit to full time work. This was the start of Kiwi Can Do.